Although, with the Kozy Carrier (shown at top left in Hillsville, $79+), it could be front facing, ***-feeding or side/hip action, too.
Owned, operated and designed by a stay-at-home mama, Kelley Mason, her modern version (as she likes to call it) of the tried-and-true Mei Tei-style carrier offers moms, dads, grams and other caregivers wide padded shoulder straps, a padded curved head support, and sturdy, totally trendy patterned fabrics that are durable, too.
The Kozy Carrier also offers wearers and wearees a generously sized body - to keep both people comfy, even pregnant mamas - and not only supports baby's legs, bum and back, but is also designed to grow with your child, enough so that it can be used from birth through toddlerhood.
Maybe even beyond that if you can manage to wear and then comfortably haul around a strapping, less than light little one past three years of age. 
Not sure how to wear it?
Never fear. The Kozy Carrier's web site is paced with informative FAQ, wearing instructions and tons of photos to see if you're getting it right.
Cosmomama says there's more in the details:
Every carrier comes nestled inside a free Kozy Tote - turned inside out - which is a good idea in theory, after all, we're all into the idea of "reduce, reuse, recylce," but after making its trip in the mail truck to its destination, needless to say, the bag is a little less than clean. Our was downright gnarly.
The idea is to turn the bag right side in once you remove the carrier, but since that interior part was the one facing out during delivery, I'm not sure you'd want to put anything clean inside.
