Well, yes, that one does come to mind first, but there may just be a new, um, younger story vying for the tip-top spot in this year's Easter basket with The First Adventures of Incredible You (shown at top left and bottom right, $32.95) from newly instated Cosmotot fave, Custom Made for Kids.
Before you cringe at the idea of another fill-in-the-blank, insert-name-here keepsakey kind of book - which I did at first, too - Custom Made for Kids, created by friends, mamas and local Hinsdalean (I grew up there - holla!) playgroup comrades, Sarah Riley Headrick and Sarah Foreman Rivera, took that idea and translated into a finished product that is neither cookie cutter nor cloyingly giving-me-a-cavity cutesy.
First of all, the illustrations are spectacular.
Each colorful page comes to life with folksy, whimsical, eye-engaging, even offbeat, original representations (by bonafied artist and secret circus lover, Jill Dryer Bartolucci) that have a unique, hand-painted look reminiscent of something you might discover at a small, intimate open-air art fair - the kind with those little white tents where the artists burn Patchouli candles and hang strands of groovy beads at the entrance flaps. 
Then there's the storyline itself, which actually offers quite a bit of room (17 expected/unexpected fill-in questions to be exact) for personalization - I was able to include super cool, super unique information about Chile, Wills going to a Notre Dame game in the future with his Papa, the names of his playgroup pals, making music with Gaga, and even a sweet moment of stargazing with Daddy.
And, although the story is written in rhyme, it doesn't get carried away and end up sounding like a Dr. Seuss knock-off - important to parents who find themselves reading these things six times in a row at the end of a tiring day.
Better still, is that it also manages to capture a good amount of those idyllic childhood firsts like learning to ride a bike and visiting funny (and stinky) monkeys at the zoo, while leaving room for inimitable family moments and special events - important to kiddies like my Willster who wants to hear the same story over and over and over again ... especially when he's the star of the show.