No, it's not a 7 lb., 5 oz. diaper-wearing, finger-sucking kind of secret.
Think more like a line of 80's-esque onesies, toddler tees and accessories from The Milkman that are retro and edgy, yet completely cool and totally fresh at the same time.
Kind of like a glass of whole moo juice straight from the carton.
It all started when Alan Douglas, "The Milkman" behind the fledgling company, innocently made up a helicopter onesie (one of the company's flagship designs, shown at left) for a friend's baby shower and then found himself inundated with requests for more and more onesies and tees.
After building his own silkscreen and four-color printing press - apparently he's handy, too - and teaming up with his wife, The Milkman took off, and now offers 15 different graphics (like the sweet Bird, shown at right) on 100% cotton Rabbit Skins tees that'll do a little body good.
C'mon, you knew I was going to say it.
Oh, and the packaging - a vintage-style milk bottle - is a fun added touch ($6 extra) that really ties the whole concept together and is great for gifting. $16-$18
Cosmomama says there's more in the details:
Order up a few sizes if your baby is bigger like the Willster, and try washing on the gentle cycle to prevent shrinkage and maximize wear time.