I like hidden meanings.
Maybe it's the mini Marple in me, but knowing something that isn't obvious to the general public can be fun.
In this case, however, I can't keep newcomer eight3one a secret.
What's behind the cryptic name?
It refers to a common but never overused expression we use every day when we're not scraping prunes off the kitchen ceiling or tripping over toy trucks in the middle of the night.
It's "I love you."
Eight = eight letters in the expression
3 = three words make it up
One = one very simple, heartfelt meaning
How cool is that?
Mod-minded creators Sven and Aimee - both are graphic designers, parents and expert silk-screeners - came up with that humdinger of a name along with a chic line of cool, hip, slightly edgy styles when their search for Fifth Avenue-meets-globally-minded baby wear left them empty-handed.
The result is a cache of 100% cotton, sweat shop-free, certified fair trade onesies and tees (organic, too), bedecked with whimsical designs, like the Partridge Family-esque Big Bird (shown) and old school bikes and cars among others.
Most are available in both short and long sleeves, and all are super soft, worn-in comfy, and tagless - an added bonus for sensitive little necks.
